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MarCom Portals Make Big Impact in Building Products Industry
Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor...
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Pinterest: 10 Building Product Companies You Should Follow, Part I
These brands show what it takes to run a successful Pinterest page Earlier this year we discussed how you can utilize Pinterest–with 4 million unique visitors daily– to help your company gain and...
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Pinterest: 10 Building Product Companies You Should Follow, Part II
5 more brands to check out for examples of successful Pinterest pages Earlier I shared 5 building product companies you should follow on Pinterest. Here are the final 5 companies that are a great...
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International Builders’ Show 2013: A Reminder to Get Real
Relationships Define the Building Products Industry As we travel to see the latest and greatest things the building industry has to offer, I am reminded that what we are really seeing is the people....
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10 Apps Building Product Marketers Should Utilize, Part 1
Streamline the communication within your company with these apps With thousands of apps available for mobile devices and tablets, it’s hard to know what apps are the best. As a building products...
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10 Apps Building Product Marketers Should Utilize, Part 2
Stay connected with your marketing channel with these apps Earlier I provided 5 apps you should utilize as a building product marketer, here are an additional 5 apps that are great for making the most...
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Is your building product marketing ready for the R & R market?
How to support the R & R market The professional contractor, especially in the R & R market, is the final person who can decide, or strongly influence, what products a homeowner uses. Many...
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Find time for what matters in the building products industry
Focus on your business, your customers, and yourself Too often we spend time figuring out how to be more efficient, effective, or impactful in what we do in our lives without determining if what we...
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10 Building Product Lumberyards You Should Follow on Twitter – Part 1
Even the local lumberyard is on Twitter While most of the ‘big companies’ are on Twitter, Pinterest and Facebook, etc. you may be surprised to find many of the local lumberyards are on Twitter; and...
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5 Big Myths About Building Product Branding
What you don’t know could be hurting yours Brand is a fun topic and lots of people have opinions about it. Unfortunately, there’s a lot of bad information out there and that makes it more complicated...
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What You Need to Know about Google in the Building Products Industry – Part 1
Google Goes Beyond Search: AdWords, Analytics and Google Apps We all know Google’s awesome search functionality, but do you know everything else it has to offer? This 2-post series will teach you...
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Everyone in the Building Products Industry is in Sales
Dan Pink’s Book, “To Sell is Human” Teaches CMO’s Valuable Lessons Dan Pink’s book, “To Sell is Human” is a valuable read for everyone in the building products industry. His premise: “Whether you...
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The Changing Role of the CMO in the Building Products Industry
CMOs Roles are Evolving at a Rapid Pace – Make Sure You’re Ready “We’re all working in beta.” - Kathy Button Bell, CMO, Emerson Chances are, as a building products CMO, you’re feeling overwhelmed. In...
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How B2B Building Product Marketers Use Twitter
Learn about the top content sources, handles and apps I recently read an interesting article in Marketing Profs, “How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted Handles,” and...
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Why Building Product Marketers Need Q4 Advertising
How B2B Advertisers Can Utilize Q4 to Dominate Q1 I’ve been in the building products industry long enough to know that Q4 can be pretty quiet. Sales decline and web traffic follows with conversion...
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3 Reasons to Renovate Your Website (And 3 Sites That Are Getting It Right)
An Outdated Website May Have Bigger Consequences Than You Think Guest Contributor: Chris McCutcheon, Interactive Manager Websites. We see and interact with them every day, and it seems there is one for...
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Concoct the Perfect Recipe for B2B Personalization
B2B Buyers Seek Personalization Efforts It is no secret that personalization is essential when marketing to B2C buyers. In fact, according to a recent article, 80% of marketers believe personalized...
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Oh Snap!
Is Snapchat the Next B2B Marketing Tool for Your Brand? For those who aren’t familiar with the mobile app, Snapchat, it is a multimedia app with more than 100 million users, that allows you to send...
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Take Your B2B Offense Up A Notch
How to Create Effective Presentations and Repurpose Content I am a big Kansas City Royals fan, and I love the game of baseball. The other day while I was watching a game, I realized just what it was...
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3 Tips for Using Video to Market Building Materials
Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in...
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